Lewis continued by saying that Circle K has been testing the Sip & Save program for the last 90 days in over 100 stores near Augusta, Georgia, and Columbia, South Carolina, where it has seen customers visiting more frequently, up from what the company expected at this time. “We really see this as an opportunity to drive traffic at a time that people are just starting to come out of the understandable cocoons that they’ve been in for the last 12-plus months,” Kevin Lewis, chief marketing officer of Alimentation Couche-Tard ( ATD-B.TO), Circle K’s Canadian-based parent company, told CNBC. The Sip & Save program, which was initially planned to be rolled out in 2020, was paused as the COVID pandemic hit and consumers were placed on lockdown orders across the country, CNBC said.īut now, with vaccinations increasing daily and state restrictions easing as well, Circle K sees it as an ideal time to launch the program and expects it to build that important customer loyalty base while helping it to draw in customers after foot traffic waned during the height of the pandemic. The company is planning on introducing a beverage subscription program called Sip & Save, which will cost customers $5.99 per month for one tea, coffee, Froster slushy, or Polar Pop fountain drink of their choice every day, CNBC reported. Convenience store chain Circle K is looking to capitalize on the fast-food boom by drawing customers in with an offer that will have them filling up their cups with beverages month after month.
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